Why EasyStore? Unified Commerce for Retailers

01 · Beyond Price

Win new customers. Look after the ones you have.

Customers can find lower prices elsewhere. While you work to attract new customers, the people who already buy from you deserve your attention too.

EasyStore brings purchase history, membership tiers and points together. Use what customers bought before to plan relevant recommendations and rewards. Their benefits can apply on a phone, computer or in-store, according to your settings.

Make buying again convenient, rewarding and worth coming back for.

Illustrative scene of a store assistant welcoming a returning customer

Last time on a phone. This time in-store.

One member account

Back again.
Rewards ready.

Membership tier Points balance Available vouchers

02 · Every Channel Has a Cost

Take more control of your selling costs.

Some marketplaces take a commission. Some malls charge rent based on sales. Even when you brought the customer in, these costs can apply again on their next purchase.

With EasyStore, customers can buy from your brand website on a phone or computer. Enable your shopping app to give them another way to return.

Share your buying links in your community, chats or messages customers have agreed to receive. Purchase records and member benefits stay connected. Compare the actual fees and guide repeat purchases to a channel that suits your costs.

Give customers a convenient way to buy, with more control over the cost of the next sale.

Illustrative scene of a merchant reviewing bills and fees after closing

Online marketplace

Commissions and discounts Sales commission · Promotion discounts

Platform and promotion rules apply

Shopping mall

Rent and commission Store rent · Sales-based commission

Charged under the lease

Brand website Shopping app 0% EasyStore sales commissionOther fees apply Fee Details

Subscription, payment processing, marketing and delivery fees are separate. Mall sales reporting and rent remain subject to your lease. Marketplace orders connected to EasyStore still carry the marketplace's fees.

See EasyStore Pricing

03 · The Next Purchase

Give customers a reason to return beyond discounts.

A new arrival, a restocked favourite or an available member benefit can be worth hearing about. Your next message does not always need another discount code.

EasyStore connects purchase history, membership status and customer groups. Choose a relevant audience, then use your configured WhatsApp or Email channel to contact customers who have opted in.

Use what you know to make the next message useful.

Illustrative product photo of a light blue knit top

A favourite is back in stock

Past purchasesTime since last visitMember status

WhatsApp

Back in stock

The style you liked is back. Take a look when you have time.

New arrivals · Restocks · Member events

Relevant messages for the right customers

04 · Every Sale Counts

Out of stock here. Available at another store.

A customer finds something they like, but their size is missing. If another location has it, your team needs to know where it is and how to get it to them.

Use EasyStore POS to select a fulfilment location with stock and arrange delivery. You can also enable store pickup for orders placed on a phone or computer.

Connected stock and orders give your team another way to complete the sale.

Illustrative scene of a store assistant helping a customer choose clothes — Order on a phone **Pick up in-store**

Illustrative scene of a knit top being packed for delivery — Order in-store **Deliver to home**

Phone or computer orders · Store pickup enabled

Choose a location with stock · Arrange delivery

05 · Ready for What’s Next

Prepare your data before change becomes urgent.

Running a business keeps you busy. It is easy to put AI and new tools aside. But as faster replies and better recommendations become familiar to customers, their expectations change too.

If orders, customer details and membership records stay in separate systems, trying something new starts with sorting out old records. The improvements you want to make have to wait.

EasyStore brings these records together. The data you build today becomes a foundation for exploring AI and new tools later.

Start preparing before change becomes urgent.

Getting Ready for AI

“We have the data. Are we ready?”

Orders sit in different systems.

One customer's records are still separate.

Member and purchase records still need matching.

Ready to try. Still getting the records ready.

A Better Way to Work

Once it works together, going back feels harder.

A follow-up message builds on a past purchase. A store visit uses rewards earned on a phone. An order draws on stock at another location.

Customers have more ways to return, and your team has more ways to serve them. Daily work starts to support the next sale.

Once you can use what you already know, separate systems feel like a step backwards.

Illustration of a retail store connected to phone, computer, chat and live purchases, sharing stock, orders and membership — **Different ways to buy. One connected business.**

Merchant Stories

See what changed for these businesses.

GPA Motorpart's store in Senawang, with its sign and motorcycle parts on display

GPA Motorpart Motorcycle parts

Another place for regular customers to buy.

GPA Motorpart built a brand website and tiered membership with EasyStore. It guides regular customers back to buy directly, while continuing to sell on Shopee and TikTok Shop.

Marketplace fees as a share of sales

21%

How They Did It

Give regular customers another option

Combined marketplace fees were 21% of sales at the time. GPA kept its marketplace presence while guiding its most engaged VIP customers to its brand website, reducing reliance on marketplaces for repeat orders.

Keep building the membership programme

Tiered membership serves its rider community. Website orders and customer records help the team follow up on future parts purchases.

“I need a channel that I own as a layer of security to my business.”
Founder, GPA Motorpart

NUMA Activewear

Points and rewards give customers a reason to return.

NUMA invites shoppers to join at checkout and earn points with purchases. EasyStore customer groups help the team identify regular buyers and customers who are becoming less active.

Customer repeat purchase rate

60%

How They Did It

Make the next purchase easier

Points earned on purchases can be used on later orders. Customers who discover NUMA at events, in-store or online have a way to buy again.

Plan follow-ups using purchase history

The team looks at how recently customers bought, how often they buy and how much they spend. Popular products and regular new releases support repeat purchases.

Camp Kitty Pet care and supplies

One membership for boarding, grooming and supplies.

Camp Kitty connects services and retail in one membership programme. Cashback, early booking during peak periods and monthly member events give customers reasons to return.

Revenue from repeat purchases

80%

How They Did It

Pay once, keep using the benefits

A one-time RM30 payment gives customers lifetime membership. They earn cashback on supplies and can book boarding and grooming two days early during peak periods.

Bring service and purchase records together

EasyStore brings member activity and purchases into customer profiles. Monthly Purrks Week events support repeat visits for care services and supplies.