Customer Loyalty

Make every return more rewarding

Give customers one membership for every way they shop, with points, discounts, membership tiers, and rewards they can access online, in-store, and through the Shopping App.

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Make every return more rewarding | EasyStore

Build a loyalty experience customers can understand and use

Without connected customer loyalty

  • Customers may be recognised differently online and in-store
  • Points and rewards are easy to forget when their value is unclear
  • Membership tiers exist without a visible reason or progress
  • Teams cannot easily see which customer behaviours deserve attention

With EasyStore Unified Loyalty

  • Recognise members through one connected customer account
  • Let customers earn and redeem points, discounts, and eligible rewards
  • Show each tier’s benefits and progress towards the next level
  • Use customer and shopping behaviour insights to guide the next loyalty move

How EasyStore Unified Loyalty helps

  • Recognise members wherever they shop | EasyStore
    Recognise members wherever they shop

    Give customers one membership identity across online store, retail checkout, and Shopping App so their activity and rewards stay connected.

    • Online, in-store, and app recognition
    • Phone number and OTP member login
    • Unified customer profile and purchase history
  • Reward every return in a way customers value | EasyStore
    Reward every return in a way customers value

    Let members earn points and redeem them for checkout discounts or eligible vouchers. Offer members-only discounts and eligible rewards for different tiers.

    • Points for purchases, sign-ups, and birthdays
    • Checkout redemption and reward vouchers
    • Member and tier-exclusive discounts
  • Give loyal customers something to progress towards | EasyStore
    Give loyal customers something to progress towards

    Create membership tiers with different benefits and spending conditions. Let eligible customers move up as their spending grows, and keep tier renewal rules clear.

    • Multiple membership tiers
    • Cumulative or single-purchase upgrade conditions
    • Tier-specific points and discounts

See one purchase continue into the next rewarding moment

Watch how a paid purchase earns points and returns as a reward the customer can redeem.

Ways to turn membership into repeat purchases

  • Welcome every new member with a reward they can use | EasyStore
    Welcome new members
    Welcome every new member with a reward they can use

    Let new customers join as members with points, an eligible voucher, a discount, or a clearly explained member benefit.

  • Let every paid purchase earn points towards their next reward | EasyStore
    Reward everyday purchases
    Let every paid purchase earn points towards their next reward

    Give members points on eligible purchases at checkout so the reward is available at redemption time.

  • Give higher-tier members better rewards for their loyalty | EasyStore
    Recognise higher-tier members
    Give higher-tier members better rewards for their loyalty

    Offer higher tiers their own earning rates, redemption rates, discounts, and benefits once the relevant spending conditions are reached.

  • Find members who may need a reason to return | EasyStore
    Bring members back
    Find members who may need a reason to return

    Use recency, purchase frequency, and spending to distinguish recent buyers, top customers, and members who have not returned lately, then turn the relevant group into a segment for a targeted reward or reminder.

Frequently asked questions

  • Can customers earn points online and in-store?

    Yes. Customers can earn points across connected Online Store, POS, and Shopping App purchases, depending on your plan and channel setup.

  • How can customers earn loyalty points?

    Customers can earn points by making a purchase, joining as a new member, or celebrating a birthday. Purchase points are added after an order is marked paid.

  • How can customers use their points?

    Customers can redeem points as a checkout discount or reward voucher, following the minimum-spend, maximum-redemption, cooling-period, and expiry rules you set. They can also redeem eligible vouchers from your loyalty rewards catalogue.

  • Can different membership tiers earn different rewards?

    Yes. Merchants can set different point earning and redemption rates and provide exclusive discounts for higher membership tiers.

  • How do customers move into a higher tier?

    Customers move up automatically when they reach the tier’s cumulative spending requirement within the relevant period or meet the minimum spend in one paid order.

  • Can membership tiers expire or downgrade?

    Yes. A tier can be lifetime or use a 3-, 6-, or 12-month membership period. At renewal, customers remain in the tier when they meet its spending condition; otherwise, they move down one tier.

  • What can customers see in Shopping App?

    Customers can browse and buy products, review carts and orders, apply eligible vouchers, and view profile details including their membership barcode, points, credits, and vouchers.

  • What happens to points when an order is cancelled or refunded?

    For a manual cancellation or refund, you can choose to deduct earned points or return used points. For automatically cancelled orders, earned points are automatically deducted, while used points follow your configured setting.

  • What does Loyalty Insights show?

    Loyalty Insights brings together customer profiles, purchase and order history, shopping behaviour insights, customer segmentation, and RFM segmentation. Available views and insight depth vary by plan.

  • Is Unified Loyalty available on every EasyStore plan?

    Membership, points, Shopping App, POS, insight depth, and messaging tier limits vary by plan. Check our latest plan comparison to find the right coverage for your business.