Customer Insights

Know what campaign to run next

Unify purchases from every channel, identify top customers or those quietly leaving, and launch more relevant campaigns, all from one customer view.

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Know what campaign to run next | EasyStore

Be confident in your next campaign decisions

Without Customer Insights

  • Online and in-store activity sit in separate records
  • Teams manually filter spreadsheets for each campaign
  • Every customer receives the same promotion
  • Slowing purchase activity is easy to miss

With EasyStore Customer Insights

  • See purchase activity in one customer profile
  • Build reusable customer segments
  • Match each audience with a more relevant campaign
  • Identify customers whose purchase activity is slowing

How EasyStore Customer Insights help

  • Understand each customer in one profile | EasyStore
    Understand each customer in one profile

    See purchase activity in one place so your team can understand the relationship before taking action.

    • Unified online and POS history
    • RFM and customer value signals
    • Custom attributes and tags
  • Find the most relevant customers for each campaign | EasyStore
    Find the most relevant customers for each campaign

    Start with ready-made segments or combine purchase behaviour, spending, value, and location to create your own audience.

    • Ready-to-target customer segments
    • Flexible audience conditions
    • Location-based targeting
  • Turn each audience into a relevant campaign | EasyStore
    Turn each audience into a relevant campaign

    Move to the right engagement channel and messaging based on stopping preferences and how recently they bought.

    • Broadcast to selected customers
    • Personalised engagement
    • Performance reporting

See how purchase activity becomes a campaign-ready audience.

Watch how a customer profile and a segment turn into a relevant, ready-to-send campaign.

Campaigns you can build from customer behaviour

  • Re-engage regular customers who are buying less often | EasyStore
    Retention
    Re-engage regular customers who are buying less often

    Send reminders to regular customers whose purchase frequency is slowing, then reach them before your brand becomes an afterthought.

  • Recognise and reward your highest-value customers | EasyStore
    Loyalty
    Recognise and reward your highest-value customers

    Create a VIP audience for early access, loyalty rewards, and exclusive launches.

  • Build an audience segment around the customer you have in mind | EasyStore
    Custom audience
    Build an audience segment around the customer you have in mind

    Combine purchase history, location, lifecycle stage, tags, and attributes in a new segment.

  • Invite nearby customers to your new outlet or upcoming pop-up | EasyStore
    Location-based segment
    Invite nearby customers to your new outlet or upcoming pop-up

    Build a location-based audience for local events, outlet openings, or a new outlet opening.

Frequently asked questions

  • Does Customer Insights work across POS and online store?

    Yes. We bring customer activity from connected online and in-store channels together in one customer profile, subject to the features included in your plan.

  • What is RFM scoring and how is it calculated?

    RFM groups customers using three purchase signals: how recently they bought, how frequently they buy, and how much they spend.

  • Can I send a segment straight into a WhatsApp broadcast?

    Yes. You can use customer segments to prepare more targeted campaigns. Available broadcast channels and usage depend on your plan and messaging setup.

  • Is Customer Insights available on every EasyStore plan?

    Customer Insights is available on all plans, while some advanced features require a higher-tier plan.

  • How does EasyStore know two orders are from the same customer?

    We use the customer information connected to each order to build the customer profile. Matching depends on the details available from each connected channel.

  • Do I need to import my existing customer data, or does this build automatically?

    New customer activity builds automatically through your connected channels. You can also import existing customer records using a supported data format.