Broadcast and Engagement

Reach customers when it matters most

Build targeted customer segments, send one-time broadcasts through familiar channels, and automate thoughtful follow-ups, from first sign-up to the moments that bring customers back.

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Reach customers when it matters most | EasyStore

Stay relevant without sending every message manually

Without connected engagement tools

  • Customer lists are prepared again for every campaign
  • The same promotion is sent to customers with different needs
  • Birthdays, expiring rewards, and follow-ups are easy to miss
  • Message activity is managed across separate workflows

With EasyStore Broadcast & Engagement

  • Build reusable customer segments for more focused campaigns
  • Send one-time broadcasts to selected recipients
  • Automate messages around customer, purchase, and loyalty activities
  • Review broadcast status and message history in EasyStore

How EasyStore Broadcast & Engagement helps

  • Build the audience segment your message is for | EasyStore
    Build the audience segment your message is for

    Use customer behaviour, spending, attributes, and multiple conditions to create a more relevant audience for each campaign.

    • Customer segmentation
    • Behaviour, spending, and customer attributes
    • Multi-condition segments
  • Send relevant messages from one place | EasyStore
    Send relevant messages from one place

    Select recipients, prepare your message, and broadcast through connected channels available to each customer.

    • Broadcast via WhatsApp, Messenger, and Email
    • Personalised message fields
    • Message preview, status, and history
  • Automate follow-ups for moments that matter | EasyStore
    Automate follow-ups for moments that matter

    Set up automations for events such as a new sign-up, birthday, first purchase, order follow-up, or abandoned cart, so the right message reaches customers at the right time.

    • Event-based engagement messages
    • Editable email and messaging content
    • Control which engagement events are on or off

See one customer segment become a ready-to-send campaign

Watch how a saved segment flows into a broadcast and into automated follow-ups.

Messages you can plan around customer moments

  • Introduce what is new to relevant audiences | EasyStore
    Product launch
    Introduce what is new to relevant audiences

    Select the customer group most likely to care, then send a focused launch announcement through an available channel.

  • Help new customers feel recognised from the start | EasyStore
    Welcome
    Help new customers feel recognised from the start

    Automatically welcome new sign-ups with a message and, when configured, eligible points or a voucher.

  • Show up for birthdays and reward milestones | EasyStore
    Loyalty
    Show up for birthdays and reward milestones

    Send thoughtful messages for birthday months, expiring points or vouchers, and membership events.

  • Reconnect when a customer has gone quiet | EasyStore
    Win back
    Reconnect when a customer has gone quiet

    Use an inactive-customer engagement event or a selected audience to send a timely reminder.

Frequently asked questions

  • Which channels can I use for broadcasts?

    It supports WhatsApp, Messenger, LINE, SMS, Email, and Shopping App, depending on your plan and channel setup.

  • Will customers receive the broadcast through every channel I select?

    No. Broadcast Center sends through Shopping App plus one selected, available messaging channel. Delivery depends on your connected channels and the customer details available.

  • Can I broadcast through Telegram?

    Yes. You can broadcast through Telegram when it is connected and available for the customer, depending on your plan and channel setup.

  • What can trigger an automated engagement message?

    Automated messages can respond to events including new sign-ups, birthdays, first purchases, delivery or pickup follow-ups, expiring points and vouchers, abandoned carts, inactive customers, pending payments, and membership changes.

  • Can I personalise the messages?

    Yes. You can use personalised fields such as the customer’s first name and edit content separately for Email and supported messaging channels.

  • How does EasyStore choose the engagement channel?

    We use the first connected channel available for that customer according to the channel priority.

  • Do Broadcast and Engagement use EasyStore tokens?

    Yes. Broadcasts, engagement messages, and notifications use tokens. Usage and included monthly allowances vary by channel and plan.

  • Is advanced customer segmentation available on every plan?

    No. Segmentation depth varies by plan, and some advanced segmentation and RFM features require a higher-tier plan.